Emergent | Fullstack App

01

Context

Question 01

What does your business primarily do?

Pick the closest fit — we'll get into specifics shortly.

Sells physical or digital productsDelivers services or consultingManages internal operations or logisticsGenerates leads and closes dealsBuilds, constructs, or manufacturesTeaches, trains, or creates content

Question 03

What's eating the most hours in your business right now?

Select everything that feels true.

02

Pressure Points

Question 04

If something consistently keeps you up at night about your business, what category does it fall into?

Question 05

How much of your week is spent on work only you can do?

1 = almost all repetitive tasks · 10 = nearly everything requires my expertise

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Mostly repetitiveTruly irreplaceable

Question 06

Where do most of your customers currently come from?

Question 07

What happens to leads or prospects who don't buy immediately?

We follow up manually when we rememberThey go into an automated email or message sequenceHonestly — most of them fall through the cracksWe don't have enough leads to worry about follow-up yet

03

People & Systems

Question 08

How do you currently track customers, leads, or projects?

Question 09

How often does work get redone or corrected because of miscommunication?

Rarely — clear processes in placeSometimes — maybe once a weekOften — it's a real drag on outputAll the time — it's a major problem

Question 10

If your top employee or yourself were unavailable for two weeks, what would break first?

Question 11

How would you describe the average skill level of your team with technology?

Resistant or not tech-savvyCan handle basic tools with guidanceComfortable — they adapt quicklyTech-forward — they seek new tools

04

Revenue & Sales

Question 12

Where in the sales process do you lose the most potential customers?

People don't know we existThey show interest but don't reach outThey reach out but ghost after a quoteWe talk, but struggle to closeWe close but customers don't return

Question 13

How predictable is your monthly revenue?

1 = completely unpredictable · 10 = we know exactly what's coming in

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UnpredictableHighly predictable

Question 14

Does your business produce recurring revenue (subscriptions, retainers, repeat orders)?

Yes — it's core to our modelSome, but it could be strongerNo, but I want to build it inNo — it doesn't fit our model

05

Marketing & Content

Question 15

How consistently does your business produce marketing content?

Posts, emails, videos, ads — anything public-facing.

Question 16

What's the single biggest reason you don't produce more content?

06

AI Readiness

Question 17

How has your business used AI so far?

Check all that apply.

Question 18

What's your honest hesitation about adopting AI into your business?

Cost — I don't know if the ROI is thereTrust — I'm not sure AI output is reliableComplexity — it feels overwhelming to startTeam buy-in — my people may resist itHonestly — I'm ready to move fast

Question 19

If AI could handle one thing in your business starting tomorrow, what would have the biggest immediate impact?

07

Goals & Vision

Question 20

What does success look like for your business 12 months from now?

Significantly more revenueMore personal freedom, less hustleA bigger, more capable teamExpansion into new marketsCleaner, more predictable operationsA business ready to sell or hand off

Question 21

What's something you've tried to fix in your business more than twice but it still isn't solved?

This is the real bottleneck. Nothing is too simple or too messy to say here.

AI Readiness Diagnostic.

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